Social Media and Marketing

Transcript

In this episode, Andy and Jessica are bringing expert guests to talk about how marketing can affect the sale of a business. Currently, there are so many opportunities regarding advertising for small businesses that it can be overwhelming for owners to decide which way they will choose to do it. There are plenty of new tech marketing ideas available to your business as well as all the traditional ways, and the truth is that the costs are now lower and some of them are even for free.

In today’s show you will hear about the following topics, among others:

● “Disruptive Marketing”: marketing that can get in front of decision-makers and avoid gatekeepers
● Metrics: tracking your marketing activity to calculate the return of your investment
● Reasons for increasing the investment in marketing when you buy a business
● Preparing your business for sale with the right social media strategies

Listing of the week: Chris Beckmen (Long Beach-Tustin, California). A phenomenal listing. Large Marketing Agency with over 22 years of experience; a particular aspect of this company is that they fully integrate themselves into the client’s team to handle all the marketing and advertising needs. Senior staff in place. Over $2.8 million in annual sales, great cash flow. SDE $900,000 a year. Pre-qualified for SBA loan with a great bank in Southern California. Call Chris at 714-824-4492 or via email [email protected]

Key Takeaways

[5:13] Jess Bousa, Social Media Partner of Transworld Business Advisors.
[6:36] Jess talks about how social media influence has added value to companies.
[8:52] The biggest opportunities for companies to increase their value through social media.
[11:45] The number of followers a company has is irrelevant if there is no engagement with them.
[12:10] The content of your social media must be used to start conversations.
[13:50] Social media as a way to boost sales.
[14:25] The opportunity for buyers to search for businesses that are not taking care of their online marketing, knowing that this is a way to add value to that company.
[17:06] Deal of the week: Dustin Audet (Rocky Mountains). Sold Blackeye Roasting, Coffee, a company that started in 2011, and was built with great help from social media.
[22:18] Robert Smith, CEO of Axcelerate Worldwide
[24:06] Robert Smith talks about marketing’s role in the growth and sale of a company.
[25:59] The crucial importance of strategic marketing design.
[28:32] How can you be disruptive in your industry?
[33:45] Robert Smith talks about how to use the hidden value in a small business to increase its disruptive value.
[35:51] Robert Smith details the reasons why you have to use disruption to scale your business.
[40:23] Robert Smith gives tips for people preparing to sell their businesses.
[46:38] Listing of the week: Chris Beckmen (Long Beach-Tustin, California). Large Marketing Agency with over 22 years of experience. Senior staff in place. Over $2.8 million in annual sales, SDE $900,000 a year. Pre-qualified for SBA loan.

Mentioned in This Episode

• Checkout our new website
• United Franchise Group
• Transworld Business Advisors
• Transworld on Linkedin
• Transworld on Facebook
• Call us
• Email us
• Check Jess Bousa's website: Myexpomedia.com and schedule a strategy session!
• Call Dustin Audet
• Email Dustin Audet
• Call Robert Smith
• Email Robert Smith
• Visit Axcelerated.com
• Call Chris Beckman
• Email Chris Beckman